Sustainability
Done differently
We designed the world's first undies that swim.
Why?
Because SOMI does sustainability differently.
We integrate sustainability into the purpose of our products, not just the materials.
Sustainability
Done differently
We designed the world's first undies that swim.
Why?
Because SOMI does sustainability differently than any other company.
We integrate sustainability into the very purpose of our products, not just the materials.
Reduce
The big idea behind SOMI
Sure, many companies talk about using recycled fabrics. But that's just the icing on the sustainability cake.
The real issue?
Too much stuff gets made.
So we wondered:
What really makes for sustainable fashion?
We believe it's to make less stuff that does more.
Our mission: Get rid of single-purpose apparel
IMPORTANT NUMBERS
17M Tons
Of annual US textile waste
208M lbs
Waste generated from single use outfits in 2019
20-30%
Reduction on environmental impact by wearing a garment for 9 months longer
Somi is about opening your eyes to how versatile your wardrobe really is.
It's about demanding more from the items you buy.
And it just makes sense.
Why not get more use from what you already have?
UNDERWEAR IS NOT RECYCLABLE
When it comes to clothes, we advocate buying pre-owned.
But underwear isn't like vintage clothing.
You can't buy it used.
And underwear isn't recyclable.
Fabric can't be turned back into textile fibers once mixed with elastane.
That's why we started with underwear.
As we expand, we'll create more multifunctional pieces of apparel.
Recycle
SOMI is also good for the sea
In addition to using recycled poly and nylon - sourced from water bottles and fishing nets - we look at our impact on all parts of the environment.
Because...
Did you know that washing apparel actually introduces millions of tiny plastic threads - called microplastics - into the ocean with each load?
As a result, we've created our SeaSaver Washbag. Its fine mesh prevents most microplastics from entering the water supply.
It also protects your undies and can be reused as a breathable travel bag.
STATS
700,000
Microplastics from one load of laundry
50%
Reduction of CO2 emissions from recycled nylon
3,542
Water bottles recycled in our last production run
Women-Led
Companies &
Ethical Sourcing
We care about who we're working with.
We work with a small cut-and-sew company run by Sabrina in Shanghai, another female entrepreneur.
It was a conscious decision to lift up other woman-owned businesses.
We met with her multiple times and developed a close personal relationship.
We've carefully vetted the factory's labor practices to ensure good working conditions, from lighting to ventilation.
The all-female workforce is paid fairly per piece made.
They get flexibility and autonomy in deciding how much they want to work.